Experience & Impact
A career spanning sales, banking, and real estate finance
A career shaped by leadership roles in sales, banking, and real estate finance—built on empowered teams, disciplined execution, performance excellence, and enduring partnerships.
Areas of Expertise
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Strategic Sales Leadership
Translating organizational goals into clear sales priorities, actionable plans, and disciplined performance management.
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Business Growth and Development
Identifying growth opportunities, strengthening strategic relationships, and developing initiatives that expand market reach and improve performance.
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Real Estate Finance and Financial Services
Specialized experience across the real estate financing journey, from application and documentation through coordination among sales, risk, and credit functions.
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Change Management and Transformation
Simplifying processes, improving operations, and advancing digital solutions that enhance efficiency and the beneficiary experience.
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Team Building and Empowerment
Developing capabilities, setting clear expectations, motivating teams, and drawing on diverse strengths to achieve sustainable performance.
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Performance and KPI Management
Monitoring performance indicators, identifying gaps, informing decisions with data, and implementing targeted improvement plans.
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Partnerships and Relationship Management
Building long-term relationships with developers, partners, and key clients while aligning priorities and shared objectives.
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Quality and Customer Experience
Improving operational quality, streamlining the customer journey, reducing delays, and delivering solutions that strengthen trust and long-term value.
Career
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May 2020 – Present
Real Estate Development Fund — REDF
Head of Direct Sales | Head of Sales Support
I lead sales teams, develop and monitor annual business plans, build partnerships with real estate developers, and strengthen coordination across relevant functions. My responsibilities include overseeing the real estate financing application journey, ensuring documentation is complete and accurate, coordinating among sales, risk, and credit teams, and representing REDF at strategic and marketing events.
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June 2010 – May 2020
Al Rajhi Bank
Executive Manager, Affluent and Private Client Sales
I led specialized sales teams, developed performance improvement and market expansion initiatives, managed complex multi-party mortgage transactions, and strengthened executive client relationships through tailored financing solutions. During this period, I earned successive promotions in recognition of sustained performance and leadership impact.
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September 2003 – May 2010
Al Rajhi Bank
Branch Network Follow-up Unit Manager
My responsibilities included analyzing financing and credit applications, assessing credit risk, supporting investment portfolios, and overseeing real estate finance follow-up. I also helped develop real estate sales in emerging markets, led government payroll sales, monitored multiple financing products across the Central Region, and held responsibilities in affluent and private banking sales.
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June 2000 – August 2003
Arab National Bank
Follow-up Unit Supervisor
I began my career as a credit analyst in personal finance and progressed to supervising the Follow-up Unit, contributing to greater operational efficiency and improved customer satisfaction.
Achievements
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Building and Launching the Integrated TOA Digital Platform
- Challenge
- Bringing professional identity, experience, achievements, and projects into a single digital presence while enabling centralized content management, granular privacy controls, and independent operation without relying on fragmented manual updates or external platforms.
- Role
- Led the project from concept through launch, covering visual identity development, requirements definition, user experience design, bilingual website development, database architecture, centralized administration, privacy and security controls, testing, and release.
- Impact
- Delivered an integrated and scalable personal digital platform with centralized control over content and visibility, a consistent brand experience, and full independence in ongoing website management and updates.
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Real Estate Brokerage Platform
- Challenge
- There was a need to connect real estate advisors and beneficiaries more effectively and improve access to housing opportunities.
- Role
- Contributed to the project team that integrated four major real estate platforms into a unified brokerage initiative.
- Impact
- The initiative improved connectivity between advisors and beneficiaries, increased operational efficiency, and supported innovative, sustainable solutions that expanded access to housing.
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Building High-Performance Teams
Led sales teams by setting clear objectives, developing capabilities, monitoring performance, and fostering a culture of accountability and shared success.
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Property Re-registration Automation
- Challenge
- Property re-registration required a faster, more efficient operating process.
- Role
- Led the automation of property re-registration at Al Rajhi Bank through an Oracle-based system.
- Impact
- The project was delivered in fewer than five business days, significantly accelerating processing and improving execution efficiency.
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Developing Real Estate Partnerships
Built and managed relationships with real estate developers, aligned shared priorities, and strengthened cross-functional collaboration to deliver successful outcomes.